Meiyitian स्मार्ट पॅकेजिंग

Press Kit

Unique Properties

By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.

Dimensions & Packaging

Width65mmxDepth65mmxHeight220mm

Tags

Virtual brand world,Smart and connected,Brand IP design

Production Technology

Mobile Internet AI technology

Design Challenge

In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.

Research

With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.

Inspiration

The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.

Project Duration

The project started in August 2021 in China

Operation Flow

Consumers enter the virtual brand world by scanning the characters on the package through APP