Granovita ग्रॅनोला पॅकेजिंग by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award रौप्य पुरस्कार in पॅकेजिंग डिझाइन Competition Category.
रौप्यपॅकेजिंग· 2022
Granovita ग्रॅनोला पॅकेजिंग
Client: Sot B&d
A' Design Award रौप्य पुरस्कार Winner in पॅकेजिंग Category
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The Design
About Granovita ग्रॅनोला पॅकेजिंग
ग्रॅनोविटा हे ग्रॅनोलासाठी तयार केलेले पॅकेजिंग डिझाइन आहे. सिरियलसाठी सर्रास वापरल्या जाणाऱ्या लवचिक पाउचऐवजी पुठ्ठ्याचा बॉक्स वापरण्यात आला आहे, ज्यामुळे उत्पादन शेल्फवर कसे दिसते यावर अधिक नियंत्रण मिळते. पुठ्ठ्याचा खरखरीत पृष्ठभाग निरोगी जीवनशैलीच्या संकल्पनेला पूरक ठरतो. फळे आणि धान्यांच्या चित्रांतून प्रत्येक प्रकाराची चव वर्णन केली जाते. आयकॉन, अभिव्यक्तिपूर्ण अक्षरलेखन आणि उजळ रंग सकारात्मक संदेश देतात. पुठ्ठ्याचे कंपोस्ट करता येते, त्यामुळे हा उपाय पर्यावरणस्नेही आणि कमी खर्चाचा राहतो. प्रत्येक बॉक्सचे मोजमाप १६० बाय १२० बाय ४० मिलिमीटर आहे.
The Recognition
About the A' Design Award रौप्य पुरस्कार
Granovita ग्रॅनोला पॅकेजिंग हे A' Design Award रौप्य पुरस्काराचे विजेते आहे, सर्वोच्च दर्जाच्या, सुंदर आणि प्रभावी रचनांना दिला जाणारा विलक्षण प्रतिष्ठित सन्मान. रौप्य विजेते अत्यंत तेजस्वी आणि खूप सर्जनशील कलाकृती असून रचनाकारांची उत्कृष्ट तज्ज्ञता, प्रतिभा आणि सूक्ष्म दृष्टी दाखवतात. Granovita ग्रॅनोला पॅकेजिंग हे अद्भुत, आदर्श, अत्यंत व्यावसायिक आणि खोलवर नाविन्यपूर्ण काम असेल अशी अपेक्षा आहे. ही रौप्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावण्यास मदत करणारा लक्षणीय, कौतुक झालेला शोध आहे. Granovita ग्रॅनोला पॅकेजिंग ही अनेकांना हेवा वाटणारी निर्मिती असून इच्छा जागृत करते, सकारात्मक भावना आणते आणि आश्चर्य व कौतुक निर्माण करते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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