Evoluwe ब्रँड आयडेंटिटी by Jonathan Andrade is a highly esteemed winner of the very prestigious 2023 A' Design Award रौप्य पुरस्कार in ग्राफिक्स, चित्रण आणि दृश्य संवाद डिझाइन Competition Category.
रौप्यग्राफिक· 2023
Evoluwe ब्रँड आयडेंटिटी
Client: Evoluwe
A' Design Award रौप्य पुरस्कार Winner in ग्राफिक Category
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The Design
About Evoluwe ब्रँड आयडेंटिटी
इव्होल्यूवे ही एका ग्राहक सेवा सल्लागार संस्थेसाठी तयार केलेली ब्रँड आयडेंटिटी आहे. या आयडेंटिटीमध्ये E आणि W ही आद्याक्षरे वापरून सामायिक आणि सातत्यपूर्ण उत्क्रांती व्यक्त केली आहे. हे प्रतीक तीन भौमितिक आकारांपासून बनलेले आहे, जे सल्लागार प्रक्रियेच्या तीन टप्प्यांचे प्रतिनिधित्व करतात. चौरस हा ग्राहकांच्या गरजा समजून घेण्याच्या क्षणाचे प्रतिनिधित्व करतो. दुसऱ्या आकाराला एक गोलाकार कोपरा असून तो परिवर्तनाची सुरुवात दर्शवतो. तिसऱ्या आकाराला दोन गोलाकार कोपरे असून तो पूर्ण झालेली उत्क्रांती दाखवतो. सुवर्ण गुणोत्तराच्या (गोल्डन रेशो) आधारे या प्रतीकाची रचना केली गेली, ज्यामुळे डिजिटल आणि मुद्रित साहित्यांमध्ये आयडेंटिटी सुसंगत राहते.
The Recognition
About the A' Design Award रौप्य पुरस्कार
Evoluwe ब्रँड आयडेंटिटी हे A' Design Award रौप्य पुरस्काराचे विजेते आहे, सर्वोच्च दर्जाच्या, सुंदर आणि प्रभावी रचनांना दिला जाणारा विलक्षण प्रतिष्ठित सन्मान. रौप्य विजेते अत्यंत तेजस्वी आणि खूप सर्जनशील कलाकृती असून रचनाकारांची उत्कृष्ट तज्ज्ञता, प्रतिभा आणि सूक्ष्म दृष्टी दाखवतात. Evoluwe ब्रँड आयडेंटिटी हे अद्भुत, आदर्श, अत्यंत व्यावसायिक आणि खोलवर नाविन्यपूर्ण काम असेल अशी अपेक्षा आहे. ही रौप्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावण्यास मदत करणारा लक्षणीय, कौतुक झालेला शोध आहे. Evoluwe ब्रँड आयडेंटिटी ही अनेकांना हेवा वाटणारी निर्मिती असून इच्छा जागृत करते, सकारात्मक भावना आणते आणि आश्चर्य व कौतुक निर्माण करते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
- Dimensions & Packaging
- Width 5 mm x Depth 87 mm x Height 150 mm
The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper. - Tags
- Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
- Production Technology
- To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
- Design Challenge
- The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
- Research
- The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values. - Inspiration
- To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.
The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together. - Project Duration
- The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
- Operation Flow
- The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.
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