Pattern भेटवस्तू गुंडाळण्याचा कागद by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award लोह पुरस्कार in ग्राफिक्स, चित्रण आणि दृश्य संवाद डिझाइन Competition Category.
लोहग्राफिक· 2023
Pattern भेटवस्तू गुंडाळण्याचा कागद
by Gao He
Client: Creative Design Studio of Anshan Normal University
A' Design Award लोह पुरस्कार Winner in ग्राफिक Category
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The Design
About Pattern भेटवस्तू गुंडाळण्याचा कागद
पॅटर्न ही पारंपरिक चिनी आकृतिबंधांवर आधारित भेटवस्तू गुंडाळण्याच्या कागदाची रचना आहे. ज्वाला, मासा आणि वटवाघूळ यांच्या आकारांतून घेतलेली अमूर्त चित्रे एकत्र करून ड्रॅगनचे मस्तक साकारले आहे. ड्रॅगनचा हा आकृतिबंध उभ्या आणि आडव्या चौकोनांमध्ये पुनरावृत्त करून एक सलग नक्षीकाम तयार केले आहे. हा कागद उच्च-घनतेच्या विशेष कागदावर चार-रंगी छपाईने तयार केला जातो. ही रचना उत्पादन पॅकेजिंग, मुद्रित जाहिरात साहित्य आणि खोक्यांच्या (कार्टन) डिझाइनमध्येही वापरली जाते. पारंपरिक चिनी सौंदर्यशास्त्राला आधुनिक डिझाइनसोबत जोडणे हा या रचनेमागील उद्देश आहे.
The Recognition
About the A' Design Award लोह पुरस्कार
Pattern भेटवस्तू गुंडाळण्याचा कागद हे A' Design Award लोह पुरस्काराचे विजेते आहे, उत्तम रीतीने रचलेल्या निर्मितींकडून अपेक्षित व्यावसायिक आणि औद्योगिक गरजा पूर्ण करणाऱ्या चांगल्या रचनांना दिला जाणारा प्रतिष्ठित सन्मान. लोह विजेते त्यांच्या निर्मात्यांचे मोठे कौशल्य, उच्च विशेषज्ञता, तज्ज्ञाची समज आणि सर्जनशील क्षमता दाखवतात. Pattern भेटवस्तू गुंडाळण्याचा कागद ही अत्यंत मानाची, कौतुकास्पद आणि जिव्हाळ्याची, व्यावहारिक आणि नाविन्यपूर्ण निर्मिती असेल अशी अपेक्षा आहे. ही लोह पुरस्कार जिंकलेली रचना उद्योगातील उत्कृष्ट पद्धती एकत्र करते आणि ज्ञान व प्रतिभेशी जोडलेले सक्षम तांत्रिक गुण बाळगते. Pattern भेटवस्तू गुंडाळण्याचा कागद परिपूर्णतेबद्दल आदरास पात्र आहे आणि जीवनाचा दर्जा सुधारून जग अधिक चांगले बनवण्यासाठी रचलेली आहे.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Pattern, Paper, Gift, Packaging, Product, Graphic design
- Production Technology
- The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
- Design Challenge
- The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
- Research
- The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
- Inspiration
- Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
- Project Duration
- The project starts in October 2022 and ends in December 2022 in Shenyang, China
- Operation Flow
- In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
- Image Credits
- Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.
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