Nu Us सप्लिमेंट पॅकेजिंग by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award लोह पुरस्कार in पॅकेजिंग डिझाइन Competition Category.
लोहपॅकेजिंग· 2023
Nu Us सप्लिमेंट पॅकेजिंग
Client: Salvita Design
A' Design Award लोह पुरस्कार Winner in पॅकेजिंग Category
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The Design
About Nu Us सप्लिमेंट पॅकेजिंग
न्यू अस हे रोज दोन डोसमध्ये घेतल्या जाणाऱ्या इम्युनिटी सप्लिमेंटसाठी डिझाइन केलेले पॅकेजिंग आहे. या सेटमध्ये दोन बाटल्या आहेत: सकाळच्या कॅप्सूलसाठी पांढरी बाटली आणि रात्रीच्या कॅप्सूलसाठी काळी बाटली. काळ्या आणि पांढऱ्या रंगाच्या या विरोधाभासामुळे दोन्ही डोस सहज ओळखता येतात. प्रत्येक बाटलीवर पिवळ्या रंगात सूर्य आणि चंद्राची चिन्हे अंकित केली आहेत. दोन्ही बाटल्या एकमेकांशेजारी ठेवल्यावर ही दोन्ही चिन्हे एकत्र येऊन एकच आकार तयार करतात, जे दर्शवते की दोन्ही कॅप्सूल एकत्रितपणे घ्यायच्या आहेत. लेबल्स स्क्रीन प्रिंटेड असून त्यावर साध्या कॅपिटल फॉन्टचा वापर करण्यात आला आहे.
The Recognition
About the A' Design Award लोह पुरस्कार
Nu Us सप्लिमेंट पॅकेजिंग हे A' Design Award लोह पुरस्काराचे विजेते आहे, उत्तम रीतीने रचलेल्या निर्मितींकडून अपेक्षित व्यावसायिक आणि औद्योगिक गरजा पूर्ण करणाऱ्या चांगल्या रचनांना दिला जाणारा प्रतिष्ठित सन्मान. लोह विजेते त्यांच्या निर्मात्यांचे मोठे कौशल्य, उच्च विशेषज्ञता, तज्ज्ञाची समज आणि सर्जनशील क्षमता दाखवतात. Nu Us सप्लिमेंट पॅकेजिंग ही अत्यंत मानाची, कौतुकास्पद आणि जिव्हाळ्याची, व्यावहारिक आणि नाविन्यपूर्ण निर्मिती असेल अशी अपेक्षा आहे. ही लोह पुरस्कार जिंकलेली रचना उद्योगातील उत्कृष्ट पद्धती एकत्र करते आणि ज्ञान व प्रतिभेशी जोडलेले सक्षम तांत्रिक गुण बाळगते. Nu Us सप्लिमेंट पॅकेजिंग परिपूर्णतेबद्दल आदरास पात्र आहे आणि जीवनाचा दर्जा सुधारून जग अधिक चांगले बनवण्यासाठी रचलेली आहे.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm
- Tags
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Image Credits
- Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)
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