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Flatiron दिवा by Mr Smith Studio

Flatiron दिवा by Mr Smith Studio is a highly esteemed winner of the very prestigious 2024 A' Design Award सुवर्ण पुरस्कार in प्रकाशयोजना उत्पादने आणि फिक्स्चर्स डिझाइन Competition Category.


सुवर्णप्रकाशयोजना· 2024

Flatiron दिवा

by Mr Smith Studio

Client: Egle

A' Design Award सुवर्ण पुरस्कार Winner in प्रकाशयोजना Category

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The Design

About Flatiron दिवा

अकिले कॅस्टिग्लिओनी यांचा ठाम विश्वास होता की डिझायनरने वगळावे, वगळावे, वगळावे आणि शेवटी डिझाइनचा मूळ पैलू शोधून काढावा. ब्रुनो मुनारी म्हणत असे की गोष्टी गुंतागुंतीच्या करणे सोपे आहे, तर गोष्टी सरल करणे अत्यंत कठीण आहे. फ्लॅटआयर्न या दोन संदर्भांच्या संमिश्रणातून निर्माण झाला आहे. फक्त एकाच वळणासह साध्या धातूच्या पत्रीपासून बनवलेल्या शरीरामध्ये बंदिस्त प्रकाश स्रोत. उत्कृष्ट प्रामुख्य असलेल्या उत्पादनासाठी किमान घटक, आवश्यक तितकेच प्रभावी डिझाइन असलेल्या दिव्यांचा संग्रह.

The Recognition

About the A' Design Award सुवर्ण पुरस्कार

Flatiron दिवा हे A' Design Award सुवर्ण पुरस्काराचे विजेते आहे, प्रथम दर्जाच्या, अद्भुत आणि उत्कृष्ट रचनांना दिला जाणारा अत्यंत प्रतिष्ठित सन्मान. सुवर्ण विजेते अत्यंत नाविन्यपूर्ण, दूरदृष्टीच्या आणि तेजाने झळकणाऱ्या कलाकृती असून रचनाकारांची प्रतिभा, ज्ञान आणि कौशल्य प्रतिबिंबित करतात. Flatiron दिवा हे सर्वाधिक प्रशंसित, प्रवाह निर्माण करणारे, स्मारकासारखे शोध ठरून अभूतपूर्व मूल्य देईल अशी अपेक्षा आहे. ही सुवर्ण पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावणारा अद्भुत, सन्मानित प्रकल्प आहे. Flatiron दिवा तीव्र इच्छा निर्माण करते, उत्कटता जागवते, सर्जनशीलतेला प्रोत्साहन देते आणि मोहित करते.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging
Width 350mm x Depth 200mm x Height 1900mm
Tags
Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology
Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge
Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research
Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration
The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration
Development of the project took 4 months and took place in Milan
Operation Flow
Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents
Patented 2023
Team Members
MrSmith Studio
Image Credits
MrSmith Studio

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