Atria Convergence Technologies दूरसंचार मोबाइल अ‍ॅप्लिकेशन by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 A' Design Award रौप्य पुरस्कार in इंटरफेस, परस्परसंवाद आणि वापरकर्ता अनुभव डिझाइन Competition Category.
रौप्यइंटरफेस· 2024
Atria Convergence Technologies दूरसंचार मोबाइल अ‍ॅप्लिकेशन
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
A' Design Award रौप्य पुरस्कार Winner in इंटरफेस Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies दूरसंचार मोबाइल अ‍ॅप्लिकेशन
अ‍ॅट्रिया कन्व्हर्जन्स टेक्नॉलॉजीज हे एका दूरसंचार सेवा प्रदात्यासाठी तयार केलेले मोबाइल अ‍ॅप्लिकेशन इंटरफेस आहे. या अ‍ॅप्लिकेशनद्वारे ग्राहक सेवा, उपकरणे आणि देयके एकाच ठिकाणी व्यवस्थापित करू शकतात. वेळ वाचवण्यासाठी वारंवार होणारे व्यवहार काही मोजक्या पायऱ्यांमध्ये उपलब्ध करून देण्यात आले आहेत. स्पष्ट माहिती रचनेमुळे (इन्फॉर्मेशन आर्किटेक्चर) आशयाची सुव्यवस्थित मांडणी होते, त्यामुळे प्रत्येक वैशिष्ट्य सहज शोधता येते. आशय वापरकर्त्याच्या वर्तनानुसार सानुकूलित केला जातो आणि लॉयल्टी रिवॉर्ड्स वापरकर्त्यांच्या सहभागाला प्रोत्साहन देतात. विश्वास निर्माण करण्यासाठी सुरक्षा वैशिष्ट्यांचा समावेश करण्यात आला आहे. मॉड्युलर रचनेमुळे भविष्यात नवीन वैशिष्ट्ये जोडणे शक्य होते.
The Recognition
About the A' Design Award रौप्य पुरस्कार
Atria Convergence Technologies दूरसंचार मोबाइल अ‍ॅप्लिकेशन हे A' Design Award रौप्य पुरस्काराचे विजेते आहे, सर्वोच्च दर्जाच्या, सुंदर आणि प्रभावी रचनांना दिला जाणारा विलक्षण प्रतिष्ठित सन्मान. रौप्य विजेते अत्यंत तेजस्वी आणि खूप सर्जनशील कलाकृती असून रचनाकारांची उत्कृष्ट तज्ज्ञता, प्रतिभा आणि सूक्ष्म दृष्टी दाखवतात. Atria Convergence Technologies दूरसंचार मोबाइल अ‍ॅप्लिकेशन हे अद्भुत, आदर्श, अत्यंत व्यावसायिक आणि खोलवर नाविन्यपूर्ण काम असेल अशी अपेक्षा आहे. ही रौप्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावण्यास मदत करणारा लक्षणीय, कौतुक झालेला शोध आहे. Atria Convergence Technologies दूरसंचार मोबाइल अ‍ॅप्लिकेशन ही अनेकांना हेवा वाटणारी निर्मिती असून इच्छा जागृत करते, सकारात्मक भावना आणते आणि आश्चर्य व कौतुक निर्माण करते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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