5 Senses Design यांचे Recruitment Communication भरती मोहीम दृश्य ओळख हे जाहिरात, विपणन आणि संवाद डिझाइन स्पर्धा श्रेणीतील अत्यंत प्रतिष्ठित 2025 A' Design Award रौप्य पुरस्कार चे विजेते आहे.
रौप्यजाहिरात· 2025
Recruitment Communication भरती मोहीम दृश्य ओळख
5 Senses Design द्वारा
क्लायंट: Tencent
जाहिरात श्रेणीमध्ये A' Design Award रौप्य पुरस्कार विजेता
सत्यापित पुरस्कार विजेता
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Recruitment Communication भरती मोहीम दृश्य ओळख बद्दल
रिक्रूटमेंट कम्युनिकेशन ही एका तंत्रज्ञान कंपनीच्या इंटर्न भरती मोहिमेसाठी तयार केलेली दृश्य ओळख आहे. मुख्य दृश्यात मध्यवर्ती गोलाकाराशेजारी एक आकृती दाखवली आहे, तर तरंग डिजिटल युगातील व्यक्तींच्या वाढत्या प्रभावाचे प्रतीक आहेत. संकल्पना रेखाटने Photoshop आणि Illustrator मध्ये तयार करण्यात आली, त्रिमितीय घटक आणि दृश्ये Cinema 4D मध्ये बनवण्यात आली, आणि अॅनिमेटेड आवृत्ती After Effects मध्ये संपादित करण्यात आली. मांडणी सोशल मीडिया, वेबसाइट्स आणि मोठ्या छापील पोस्टर्ससाठी अनुकूल आहे. हे डिझाइन तरुण नोकरी शोधणाऱ्यांना भरती प्रक्रिया स्पष्टपणे सादर करते.
मान्यता
A' Design Award रौप्य पुरस्कार बद्दल
Recruitment Communication भरती मोहीम दृश्य ओळख हे A' Design Award रौप्य पुरस्काराचे विजेते आहे, सर्वोच्च दर्जाच्या, सुंदर आणि प्रभावी रचनांना दिला जाणारा विलक्षण प्रतिष्ठित सन्मान. रौप्य विजेते अत्यंत तेजस्वी आणि खूप सर्जनशील कलाकृती असून रचनाकारांची उत्कृष्ट तज्ज्ञता, प्रतिभा आणि सूक्ष्म दृष्टी दाखवतात. Recruitment Communication भरती मोहीम दृश्य ओळख हे अद्भुत, आदर्श, अत्यंत व्यावसायिक आणि खोलवर नाविन्यपूर्ण काम असेल अशी अपेक्षा आहे. ही रौप्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानाच्या सीमा रुंदावण्यास मदत करणारा लक्षणीय, कौतुक झालेला शोध आहे. Recruitment Communication भरती मोहीम दृश्य ओळख ही अनेकांना हेवा वाटणारी निर्मिती असून इच्छा जागृत करते, सकारात्मक भावना आणते आणि आश्चर्य व कौतुक निर्माण करते.
डिझाइनच्या मागे
प्रेस किट
डिझायनरने दिलेले क्रेडिट्स, टीम सदस्य आणि तांत्रिक तपशील.
- अनन्य वैशिष्ट्ये
- This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
- परिमाणे आणि पॅकेजिंग
- This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
- टॅग्ज
- Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
- उत्पादन तंत्रज्ञान
- In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
- डिझाइन आव्हान
- Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'
Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.
Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content. - संशोधन
- We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.
Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users. - प्रेरणा
- This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
- प्रकल्प कालावधी
- The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
- ऑपरेशन फ्लो
- This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
- टीम सदस्य
- Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan - प्रतिमा श्रेय
- Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design
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