Huong Incense ब्रँड आयडेंटिटी, पॅकेजिंग डिझाइन by Huy Nguyen Tran

Huong Incense ब्रँड आयडेंटिटी, पॅकेजिंग डिझाइन by Huy Nguyen Tran is a highly esteemed winner of the very prestigious 2026 A' Design Award कांस्य पुरस्कार in जाहिरात, विपणन आणि संवाद डिझाइन Competition Category.

कांस्यजाहिरात· 2026

Huong Incense ब्रँड आयडेंटिटी, पॅकेजिंग डिझाइन

by Huy Nguyen Tran

Client: Huong

A' Design Award कांस्य पुरस्कार Winner in जाहिरात Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huong Incense ब्रँड आयडेंटिटी, पॅकेजिंग डिझाइन

Huong हा समकालीन व्हिएतनामी अगरबत्ती ब्रँडसाठी ब्रँडिंग आणि पॅकेजिंग प्रकल्प आहे. या डिझाइनमध्ये पूर्वजपूजेची नव्या पिढीसाठी एक शांत, संवेदनात्मक विधी म्हणून पुनर्व्याख्या करण्यात आली आहे. रंगसंगती पंचमहाभूतांवर आधारित आहे, तर पॅकेजिंगची रचना 'सिक्स हार्मनीज' (षट्संगती) आणि पारंपरिक तीन-कक्षीय घराच्या संकल्पनेतून साकारली आहे. या संचामध्ये एक षटकोनी मुख्य पेटी, सहा आतील अगरबत्ती पेट्या, दोन अगरबत्ती स्टँड आणि मुद्रित साहित्य यांचा समावेश आहे. Gap नावाची सहयोगी वेबसाइट हीच दृश्य प्रणाली पुढे नेते, जिथे अभ्यागतांना स्वतःच्या सावलीतून साकारलेल्या पूर्वजांच्या आकृतींशी संवाद साधता येतो.

The Recognition

About the A' Design Award कांस्य पुरस्कार

Huong Incense ब्रँड आयडेंटिटी, पॅकेजिंग डिझाइन हे A' Design Award कांस्य पुरस्काराचे विजेते आहे, सर्जनशीलता, कल्पकता आणि चतुराई यांमुळे उठून दिसणाऱ्या उत्कृष्ट रचनांना दिला जाणारा उच्च प्रतिष्ठेचा सन्मान. कांस्य विजेते कौशल्यपूर्ण आणि लक्षवेधी सर्जनशील कलाकृती असून रचनाकारांचा अनुभव, कल्पनाशक्ती आणि साधनसंपन्नता सिद्ध करतात. Huong Incense ब्रँड आयडेंटिटी, पॅकेजिंग डिझाइन ही अत्यंत मानाची, कौतुकास्पद आणि जिव्हाळ्याची, उल्लेखनीयरीत्या व्यावसायिक आणि नाविन्यपूर्ण वस्तू असेल अशी अपेक्षा आहे. ही कांस्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानातील उत्कृष्ट पद्धती अंगीकारते आणि तपशिलांकडे दिलेल्या लक्षामुळे उत्कृष्ट आहे. Huong Incense ब्रँड आयडेंटिटी, पॅकेजिंग डिझाइन गरजा उत्तम प्रकारे पूर्ण करते, इच्छांना स्पर्श करते, भावनांना मोहित करते आणि कुतूहल जागवते.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensions & Packaging: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Tags: Renovative, Original, Respect, Nostalgic, Mythical
Production Technology: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Design Challenge: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Research: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiration: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Project Duration: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Operation Flow: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Team Members: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh