DouChaSai चहा पॅकेजिंग by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्य पुरस्कार in पॅकेजिंग डिझाइन Competition Category.
कांस्यपॅकेजिंग· 2020
DouChaSai चहा पॅकेजिंग
Client: 7654321 Studio
A' Design Award कांस्य पुरस्कार Winner in पॅकेजिंग Category
Verified Award Winner
Verify Award Status for #98146The Design
About DouChaSai चहा पॅकेजिंग
DouChaSai ही एक पॅकेजिंग डिझाइन आहे जी 2018 मध्ये वुई पर्वतावर आयोजित एका लोकपरंपरागत चहा स्पर्धेत सन्मानित झालेल्या चहासाठी तयार करण्यात आली आहे. या खोक्याचे माप 160 बाय 40 बाय 245 मिलिमीटर आहे आणि ते विशेष कागदापासून बनवले असून त्यावर स्क्रीन स्पॉट रंग छपाई, ब्रॉन्झिंग आणि ट्रान्सफर मेटल स्टिकर्सने अंतिम स्वरूप देण्यात आले आहे. संपूर्ण पृष्ठभागावर चिनी सुलेखनकला (कॅलिग्राफी) कोरलेली असून ती "चहा स्पर्धा" या शब्दांच्या अर्थ आणि रचनेला अनुसरून साकारण्यात आली आहे. रेषा जाड असून त्यात एक विशिष्ट ताण आणि जोम आहे, त्यामुळे हे लेखन एखाद्या चित्रकृतीसारखेही भासते. खोक्याच्या आत एक लहान चहाची पेटी आणि संग्रह प्रमाणपत्र ठेवण्यात आले आहे.
The Recognition
About the A' Design Award कांस्य पुरस्कार
DouChaSai चहा पॅकेजिंग हे A' Design Award कांस्य पुरस्काराचे विजेते आहे, सर्जनशीलता, कल्पकता आणि चतुराई यांमुळे उठून दिसणाऱ्या उत्कृष्ट रचनांना दिला जाणारा उच्च प्रतिष्ठेचा सन्मान. कांस्य विजेते कौशल्यपूर्ण आणि लक्षवेधी सर्जनशील कलाकृती असून रचनाकारांचा अनुभव, कल्पनाशक्ती आणि साधनसंपन्नता सिद्ध करतात. DouChaSai चहा पॅकेजिंग ही अत्यंत मानाची, कौतुकास्पद आणि जिव्हाळ्याची, उल्लेखनीयरीत्या व्यावसायिक आणि नाविन्यपूर्ण वस्तू असेल अशी अपेक्षा आहे. ही कांस्य पुरस्कार जिंकलेली रचना कला, विज्ञान, रचना आणि तंत्रज्ञानातील उत्कृष्ट पद्धती अंगीकारते आणि तपशिलांकडे दिलेल्या लक्षामुळे उत्कृष्ट आहे. DouChaSai चहा पॅकेजिंग गरजा उत्तम प्रकारे पूर्ण करते, इच्छांना स्पर्श करते, भावनांना मोहित करते आणि कुतूहल जागवते.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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