South Branch Sign Reka Bentuk Dalaman Restoran by Tiao Ouyang

South Branch Sign Reka Bentuk Dalaman Restoran by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2020

South Branch Sign Reka Bentuk Dalaman Restoran

by Tiao Ouyang

Client: Oytt Design

A' Design Award Gangsa Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #100068

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Colors

The Design

About South Branch Sign Reka Bentuk Dalaman Restoran

Teks Buku: South Branch Sign merupakan reka bentuk dalaman sebuah restoran rantaian bergaya Hong Kong di Changzhou. Projek ini meliputi keluasan keseluruhan 500 meter persegi. Pelbagai bahan dan warna yang berbeza mentakrifkan kawasan fungsian, sekali gus mengurangkan sekatan fizikal, dan susun atur ruang dapat difahami melalui pembahagian yang tidak kelihatan. Terrazzo, kayu, kulit dan cermin mencipta tekstur ruang yang kaya dan pelbagai. Garisan yang licin mengalir merentasi dinding dan siling, manakala lampu terbenam menonjolkan perincian halus. Hasilnya ialah sebuah ruang yang tenang dan lutsinar, dengan tekstur ringkas serta watak yang rasional dan moden.

The Recognition

About the A' Design Award Gangsa

South Branch Sign Reka Bentuk Dalaman Restoran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. South Branch Sign Reka Bentuk Dalaman Restoran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. South Branch Sign Reka Bentuk Dalaman Restoran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.