Besi Grafik · 2020

You and We Bahasa Visual

by Yujin Jung

A' Design Award Besi 2020 in Grafik
CLIENT: Korea Volunteer Center(KVC).
Estimated Number of Design Views: 15,128
Verification code 6710636535 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About You and We Bahasa Visual

Projek ini adalah bahawa sukarelawan menetap dalam kehidupan seharian dan berharap dapat membawa perubahan sosial yang positif. Aset visual semuanya 83 gambar perwakilan sukarelawan dan terdiri daripada 54 grafik, 15 ilustrasi, dan 14 ikon. Ia dirancang agar orang dapat dengan mudah memahami jenis pekerjaan sukarela untuk setiap kategori. Grafik itu didasarkan pada reka bentuk modular dengan tema kerja sukarelawan dan orang, dan Ilustrasi menunjukkan pelbagai jenis pekerjaan sukarela yang boleh dilakukan oleh sesiapa sahaja, memberikan perasaan yang tidak asing lagi.

About the A' Design Award Besi

You and We Bahasa Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. You and We Bahasa Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. You and We Bahasa Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Press Kit

Unique Properties: Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Dimensions & Packaging: Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
Tags: Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
Production Technology: Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
Design Challenge: It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
Research: Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
Inspiration: This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Project Duration: The project started in April 2019 and finished in June 2019 in the Republic of Korea.
Operation Flow: To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.