Luhua Xiaomo Pembungkusan Minyak Bijan oleh Tiger Pan

Reka bentuk Luhua Xiaomo Pembungkusan Minyak Bijan oleh Tiger Pan ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2020

Luhua Xiaomo Pembungkusan Minyak Bijan

oleh Tiger Pan

Klien: Shandong Luhua Group

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

19,982

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #100810

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Luhua Xiaomo Pembungkusan Minyak Bijan

Luhua Xiaomo adalah pembungkusan yang direka untuk minyak bijan kisar, iaitu minyak buatan tangan yang dihasilkan dalam kuantiti kecil. Bekasnya berbentuk botol kaca silinder lurus, berdiameter 50 mm dan tinggi 210 mm. Label pelekat membalut 350 darjah sekeliling botol dan disusun seperti akhbar lama, mengimbau kembali zaman ketika makanan dibungkus dengan kertas akhbar. Aksara-aksara disusun secara menegak, mengikut gaya papan tanda kedai Cina lama. Ruang sempit yang tidak dilitupi label menjadi tanda timbul dacing keluli yang menunjukkan jumlah kandungan di dalamnya.

Pengiktirafan

Mengenai A' Design Award Gangsa

Luhua Xiaomo Pembungkusan Minyak Bijan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Luhua Xiaomo Pembungkusan Minyak Bijan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Luhua Xiaomo Pembungkusan Minyak Bijan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensi & Pembungkusan: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tag: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Teknologi Pengeluaran: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Cabaran Reka Bentuk: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Penyelidikan: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspirasi: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Tempoh Projek: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Aliran Operasi: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Ahli Pasukan: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie