Macau Light Festival 2019 TVC Iklan Televisyen by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Filem, Video dan Animasi Competition Category.
PerakFilem· 2020
Macau Light Festival 2019 TVC Iklan Televisyen
Client: Mirage Visuals
A' Design Award Perak Winner in Filem Category
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- Verified Award Winner
- Verify Award Status for #100899
The Design
About Macau Light Festival 2019 TVC Iklan Televisyen
Macau Light Festival 2019 TVC ialah iklan televisyen yang dicipta untuk mempromosikan Festival Cahaya Macao. Filem ini mengikuti Mak Mak, maskot pelancongan Macao, apabila penonton tempatan dan pelancong menjelajahi empat laluan pencahayaan serta lanskap bandar Macao yang sentiasa berubah. Iklan ini menggabungkan penggambaran aksi langsung, kesan visual, grafik gerakan dan animasi tiga dimensi. Ciri-ciri tempatan dipaparkan sebagai seni pemasangan. Festival ini dipersembahkan sebagai kek hari jadi gergasi, menandakan ulang tahun kedua puluh Wilayah Pentadbiran Khas Macao.
The Recognition
About the A' Design Award Perak
Macau Light Festival 2019 TVC Iklan Televisyen ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Macau Light Festival 2019 TVC Iklan Televisyen diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Macau Light Festival 2019 TVC Iklan Televisyen ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Team Members
- Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau - Image Credits
- MIRAGE VISUALS All right reserved.
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