HEMA Alliance Identiti Korporat oleh Pedro Panetto

Reka bentuk HEMA Alliance Identiti Korporat oleh Pedro Panetto ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2020

HEMA Alliance Identiti Korporat

oleh Pedro Panetto

Klien: Pedro Panetto

Pemenang A' Design Award Gangsa dalam Kategori Grafik

16,339

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #100934

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai HEMA Alliance Identiti Korporat

HEMA Alliance adalah identiti korporat yang dicipta untuk sebuah persatuan yang menyokong pengamal Seni Mempertahankan Diri Ketenteraan Eropah Bersejarah (Historical European Martial Arts). Identiti ini merangkumi 160 variasi simbol, yang dibentuk oleh 40 reka bentuk pedang yang ditunjukkan dalam empat susunan visual. Setiap pedang mengikut nisbah model bersejarah yang sebenar. Huruf, jarak antara ruang dan rajah simbol adalah berdasarkan Nisbah Emas (Golden Ratio), yang mengekalkan konsistensi setiap variasi. Setiap pengamal boleh memilih variasi yang sepadan dengan gaya latihan dan senjata pilihan mereka.

Pengiktirafan

Mengenai A' Design Award Gangsa

HEMA Alliance Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. HEMA Alliance Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. HEMA Alliance Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensi & Pembungkusan: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tag: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Teknologi Pengeluaran: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Cabaran Reka Bentuk: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Penyelidikan: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspirasi: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Aliran Operasi: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Ahli Pasukan: Pedro Panetto.
Francesco Brugnera Teixeira.