Lei Shing Hong Forest Food Court Seni Dinding dan Identiti by Jansword Zhu

Lei Shing Hong Forest Food Court Seni Dinding dan Identiti by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2020

Lei Shing Hong Forest Food Court Seni Dinding dan Identiti

by Jansword Zhu

Client: Jansword zhu

A' Design Award Perak Winner in Grafik Category

42,365

Verified Award Winner

Verify Award Status for #101338

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Seni Dinding dan Identiti

Forest Food Court ialah medan selera yang terletak di bangunan pejabat yang direka oleh arkitek terkenal Jepun Kuma Kengo di Beijing. Konsep teras seni bina tersebut adalah "Hutan dalam bandaraya." Penjenamaan dan seni dinding gergasi berukuran 6m*150m terhasil daripada konsep ini. Grafik yang menawan dan sapuan bebas menghadirkan aliran santai, organik namun urban menerusi bangunan pejabat yang formal. Ilustrasi separa abstrak mengimbangi suasana pejabat dan mengelakkan kesan yang terlalu kebudak-budakan atau comel.

The Recognition

About the A' Design Award Perak

Lei Shing Hong Forest Food Court Seni Dinding dan Identiti ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Lei Shing Hong Forest Food Court Seni Dinding dan Identiti diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Lei Shing Hong Forest Food Court Seni Dinding dan Identiti ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu