Reka bentuk KitKat Chocolatory Reka Bentuk Dalaman Komersial oleh Justin Vinet - Model/ctzn ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.
EmasDalaman· 2020
KitKat Chocolatory Reka Bentuk Dalaman Komersial
oleh Justin Vinet - Model/ctzn
Klien: Unique Store Fixtures
Pemenang A' Design Award Emas dalam Kategori Dalaman
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #101411Reka Bentuk
Mengenai KitKat Chocolatory Reka Bentuk Dalaman Komersial
Mewakili konsep dan jenama keseluruhan dengan cara yang inovatif melalui reka bentuk kedai, khusus untuk pasaran Kanada dan pelanggan Yorkdale. Menggunakan pengalaman lokasi pop timbul dan antarabangsa sebelumnya untuk berinovasi dan memikirkan semula keseluruhan pengalaman. Buat kedai yang sangat berfungsi, yang berfungsi dengan baik untuk trafik yang sangat tinggi dan ruang yang rumit.
Pengiktirafan
Mengenai A' Design Award Emas
KitKat Chocolatory Reka Bentuk Dalaman Komersial ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. KitKat Chocolatory Reka Bentuk Dalaman Komersial diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. KitKat Chocolatory Reka Bentuk Dalaman Komersial mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space. - Tag
- pop-up, interactive, branding, experience, flagship,
- Teknologi Pengeluaran
- The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
- Cabaran Reka Bentuk
- It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction. - Penyelidikan
- All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized. - Inspirasi
- For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
- Tempoh Projek
- The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
- Aliran Operasi
- The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
- Paten
- Copyrights belong to Nestle, 1911
- Ahli Pasukan
- Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared - Kredit Imej
- Photographer: One Method, 2019
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