Menton Pembungkusan Air Berperisa oleh Sidel Machinery Shanghai Co.,Ltd.

Reka bentuk Menton Pembungkusan Air Berperisa oleh Sidel Machinery Shanghai Co.,Ltd. ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2020

Menton Pembungkusan Air Berperisa

oleh Sidel Machinery Shanghai Co.,Ltd.

Klien: Sidel Machinery (Shanghai) Co.,Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

11,271

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #101535

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

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Reka Bentuk

Mengenai Menton Pembungkusan Air Berperisa

Menton ialah reka bentuk pembungkusan untuk air berperisa ringan yang diperbuat daripada lemon import. Reka bentuk ini menggunakan palet warna cerah yang mengimbau kembali percutian Mediterranean yang cerah. Corak lemon bergambar rawak mewujudkan suasana santai dan menyokong ciri semula jadi serta sihat minuman tersebut. Nada biru metalik menyatukan pelbagai perisa dan memberikan imej yang bergaya kepada jenama ini. Botol lurus ini diperbuat daripada PET dan hanya seberat 17.85 gram bagi saiz 500 mililiter, yang menjimatkan bahan dan tenaga semasa proses pengeluaran.

Pengiktirafan

Mengenai A' Design Award Gangsa

Menton Pembungkusan Air Berperisa ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Menton Pembungkusan Air Berperisa diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Menton Pembungkusan Air Berperisa memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Dimensi & Pembungkusan: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Tag: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Teknologi Pengeluaran: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Cabaran Reka Bentuk: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Penyelidikan: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspirasi: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Tempoh Projek: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Aliran Operasi: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Paten: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Ahli Pasukan: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Kredit Imej: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini