Vanke DaJia Dewan Pameran Jenama by Yu Chao and Guanghui Zeng

Vanke DaJia Dewan Pameran Jenama by Yu Chao and Guanghui Zeng is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

EmasDalaman· 2020

Vanke DaJia Dewan Pameran Jenama

by Yu Chao and Guanghui Zeng

Client: Vanke Group

A' Design Award Emas Winner in Dalaman Category

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Verified Award Winner
Verify Award Status for #101547

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Colors

The Design

About Vanke DaJia Dewan Pameran Jenama

Vanke DaJia ialah sebuah dewan pameran jenama yang terletak di Bandar Changsha, China. Ruang dalamannya meliputi keluasan 760 meter persegi dan telah diubah suai daripada sebuah pusat jualan terdahulu. Alam semula jadi menjadi tema utama, dan penggunaan warna kayu yang banyak mewujudkan suasana yang tenang. Warna-warna tambahan diambil daripada Jardin Majorelle di Marrakech, Maghribi. Bahan-bahan yang digunakan termasuk terazo kelabu, cat tekstur seni, kayu oak kelabu dan keluli tahan karat gangsa yang dipercik pasir. Dewan ini menempatkan sebuah kedai cenderamata, ruang bunga, bar kopi serta ruang membaca untuk kanak-kanak dan orang dewasa.

The Recognition

About the A' Design Award Emas

Vanke DaJia Dewan Pameran Jenama ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Vanke DaJia Dewan Pameran Jenama diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Vanke DaJia Dewan Pameran Jenama mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Dimensions & Packaging: The project covers an area of 760 square meter.
Tags: nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,
Production Technology: The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Design Challenge: One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Research: The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Inspiration: The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Project Duration: The project is located in Changsha City, China. It takes about three months to finish the construction.
Operation Flow: The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Team Members: Yu Chao
Guanghui Zeng
Image Credits: Shenzhen Innest Art Co., Ltd.