Boho Ras Koktel Bungkusan oleh Abhijeet Thakur

Reka bentuk Boho Ras Koktel Bungkusan oleh Abhijeet Thakur ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2020

Boho Ras Koktel Bungkusan

oleh Abhijeet Thakur

Klien: Abhijeet Thakur

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #101804

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Warna

Reka Bentuk

Mengenai Boho Ras Koktel Bungkusan

Boho Ras menjual koktel bungkusan yang dibuat dengan minuman beralkohol India terbaik. Produk ini mempunyai getaran Bohemia, yang menggambarkan gaya hidup artistik yang tidak konvensional dan visual produk adalah gambaran abstrak kegembiraan yang diterima pengguna setelah minum koktel. Ia berjaya mencapai titik tengah di mana Global dan Local bertemu, di mana mereka bergabung untuk membentuk getaran Glocal untuk produk tersebut. Boho Ras menjual minuman keras dalam botol 200ml dan minuman koktel dalam botol 200ml dan 750 ml.

Pengiktirafan

Mengenai A' Design Award Perak

Boho Ras Koktel Bungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Boho Ras Koktel Bungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Boho Ras Koktel Bungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Dimensi & Pembungkusan: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Tag: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Teknologi Pengeluaran: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Cabaran Reka Bentuk: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Penyelidikan: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Inspirasi: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Tempoh Projek: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Aliran Operasi: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.