Besi Sosial · 2020
Interdependence Reka Bentuk Poster
by Haitao Song
- A' Design Award Besi 2020 in Sosial
- CLIENT: SongHaitao
- Estimated Number of Design Views: 21,656
- Verification code E7A57F279A · Verify this award
Colors
About Interdependence Reka Bentuk Poster
Interdependence ialah sebuah poster perkhidmatan awam yang dicipta untuk meningkatkan kesedaran terhadap perlindungan hidupan liar. Poster ini menunjukkan sebuah pinggan makan malam. Di sebelah kiri terbaring haiwan liar yang mati, iaitu seekor kelawar dan seekor tenggiling. Di sebelah kanan pula terbaring sepasang peparu manusia yang dijangkiti, dengan bentuk virus korona di dalamnya. Darah haiwan-haiwan tersebut merebak membentuk bentuk peparu, manakala saluran darah peparu itu dilukis menyerupai dahan pokok. Imej ini mengaitkan pemakanan haiwan liar dengan jangkitan penyakit serta menegaskan bahawa melindungi hidupan liar bermaksud melindungi manusia. Poster ini berukuran 70 kali 50 sentimeter dan dipamerkan secara luar ruang serta dalam talian.
About the A' Design Award Besi
Interdependence Reka Bentuk Poster ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Interdependence Reka Bentuk Poster diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Interdependence Reka Bentuk Poster dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Press Kit
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensions & Packaging
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Production Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Design Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Project Duration
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Operation Flow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patents
- Copyrights belong to Song HaiTao, 2020.
- Image Credits
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
