Perak Dalaman · 2020
Flavour Funhouse Fungsi Utama: Pusat Membeli-belah Bawah Tanah
by K11 Musea
- A' Design Award Perak 2020 in Dalaman
- CLIENT: New World Development Company Limited
- Estimated Number of Design Views: 27,444
- Verification code C2D1C16ACD · Verify this award
Colors
About Flavour Funhouse Fungsi Utama: Pusat Membeli-belah Bawah Tanah
Flavour Funhouse ialah reka bentuk dalaman pusat membeli-belah bawah tanah di Hong Kong. Reka bentuk ini mengambil inspirasi daripada seni bina galeria besi dan kaca abad kesembilan belas. Bahagian hadapan kedai daripada logam dan kaca serta pintu gelangsar berkisi hitam memberikan keseluruhan persekitaran suasana yang homogen dan abadi. Siling logam hitam yang tinggi dengan kisi logam memegang lampu dan hiasan sambil mengekalkan ketinggian penuh ruang bawah tanah. Tiga jenis jubin lantai, termasuk yang berbentuk heksagon, menandakan zon yang berbeza. Sebuah medan selera menawarkan kaunter bar, meja kecil dan meja kayu yang panjang untuk pelbagai kumpulan. Ruang turut disediakan untuk seni kontemporari.
About the A' Design Award Perak
Flavour Funhouse Fungsi Utama: Pusat Membeli-belah Bawah Tanah ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Flavour Funhouse Fungsi Utama: Pusat Membeli-belah Bawah Tanah diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Flavour Funhouse Fungsi Utama: Pusat Membeli-belah Bawah Tanah ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
- Dimensions & Packaging
- Total floor area is 0.8m sqft
- Tags
- Victoria Dockside, K11 Musea, car park design, retail, art, art mall
- Production Technology
- Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
- Design Challenge
- Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
- Research
- K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
- Inspiration
- Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
- Project Duration
- The project started in 2016 and finished in August 2019 in Hong Kong.
- Operation Flow
- The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
- Image Credits
- Edmon Leong
