Wolffstrunk Fungsi Utama: Identiti Korporat by Karen Cuthbert

Wolffstrunk Fungsi Utama: Identiti Korporat by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2021

Wolffstrunk Fungsi Utama: Identiti Korporat

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Wolffstrunk Fungsi Utama: Identiti Korporat

Wolffstrunk ialah identiti korporat yang dicipta untuk sebuah jenama schnapps buah-buahan dan liqueur buah-buahan yang dihasilkan di sebuah kilang penyulingan persendirian. Pengurangan grafik dan ketepatan menjadi ciri identiti visualnya. Figura serigala yang dipermudahkan berperanan sebagai tanda reka bentuk dalam sistem reka bentuk korporat ini, dan bentuk titisan yang bergaya ditambahkan pada figura tersebut. Kepala yang boleh digerakkan memberikan tanda ini watak yang jenaka dan membolehkan susun atur yang dinamik. Sistem ini merangkumi tanda komposit, dokumen perniagaan, label botol, poster, poskad, sebuah buku jenama dan satu animasi laman web ringkas.

The Recognition

About the A' Design Award Perak

Wolffstrunk Fungsi Utama: Identiti Korporat ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Wolffstrunk Fungsi Utama: Identiti Korporat diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Wolffstrunk Fungsi Utama: Identiti Korporat ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020