Woonwaard Identiti Korporat by Ruud Winder - Rebrandt

Woonwaard Identiti Korporat by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafik· 2021

Woonwaard Identiti Korporat

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

A' Design Award Emas Winner in Grafik Category

52,774

Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Identiti Korporat

Woonwaard ialah identiti korporat yang dicipta untuk salah satu persatuan perumahan terbesar di Belanda. Identiti ini moden namun serius, dan ia menyampaikan ketenangan dan kedamaian. Reka bentuk ini melambangkan kepelbagaian penyewa serta aspek positif penyewaan. Setiap aplikasi diberikan set bulatan yang unik, yang diambil daripada reka bentuk asas yang mengandungi lebih daripada 250 bulatan dalam pelbagai komposisi dan warna. Media cetak menggunakan kertas yang diperakui FSC dengan enam warna Pantone serta hitam. Aplikasi digital mengurangkan penggunaan kertas.

The Recognition

About the A' Design Award Emas

Woonwaard Identiti Korporat ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Woonwaard Identiti Korporat diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Woonwaard Identiti Korporat mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®