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World Industrial Design Conference Sistem Identiti Visual by Xin Tong

World Industrial Design Conference Sistem Identiti Visual by Xin Tong is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.


GangsaGrafik· 2020

World Industrial Design Conference Sistem Identiti Visual

by Xin Tong

Client: Sino-German Industrial Design Center

A' Design Award Gangsa Winner in Grafik Category

Colors

The Design

About World Industrial Design Conference Sistem Identiti Visual

Persidangan Reka Bentuk Perindustrian Dunia ialah sistem identiti visual yang dicipta untuk sebuah acara reka bentuk perindustrian global. Huruf I dalam logo persidangan ini dipanjangkan menjadi kon cahaya, yang merupakan grafik sokongan utama bagi identiti ini. Kon cahaya melambangkan industri, integrasi, pertukaran antarabangsa dan inovasi. Kon-kon cahaya dalam pelbagai warna naik ke atas dan mewakili pereka, institusi reka bentuk, syarikat pembuatan dan universiti. Identiti ini diaplikasikan dalam grafik dua dimensi serta animasi tiga dimensi, dipandu oleh satu set piawaian reka bentuk.

The Recognition

About the A' Design Award Gangsa

World Industrial Design Conference Sistem Identiti Visual ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. World Industrial Design Conference Sistem Identiti Visual diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. World Industrial Design Conference Sistem Identiti Visual memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Conference is unique with a far-reaching influence, regarded as a precedent for leading the industry and creating the wisdom of the global design. It has become a landmark design event for the international exchange of industrial design.Over 100,000 visitors admired the latest design concepts and products from around the world during the three-day Industrial Design World Expo, which presented a visual feast to them.
Tags
design,power,development,international,limitless,upword,Design Sparks Innovation Engine
Production Technology
Design is the universal language, which implies openness, inclusiveness, infinity, and the charm of the unknown.As the innovation engine, the design should be fully exerted to increase industrial value, to cultivate industrial vitality, to spur industrial upgrading, and to shape future industrial structure. As a result, the vitality of industry development can keep bursting and booming.
Design Challenge
The challenge is how to make the visual communication system of the 2019 world industrial design conference easier to identify and disseminate and more accurately convey the conference theme.Our team decide to use the light cone,which represents the the letter “I”,.It means "industrial", "integration", "international", and "innovation".The light cones of different colors also represnts the key elements of design industry, such as designers, design institutions, manufacturing enterprises, universities, etc.
Research
With the upsurge of design worldwide, it has become an important national innovation-driven strategy and an innovative driving force for the high-quality development of the manufacturing industry. The theme of WIDC 2019 is “Design Sparks Innovation Engine”. Design innovation can promote social development, economic development, and the sustainable development of human civilization. The light cone in the key vision jumps from bottom-up, symbolizing that the design power and industrial vitality keep bursting and booming. At the same time, it conveys the development concept of design, cooperation, openness, and sharing to the world. WIDC 2019 has promoted the deep integration of industrial design and economic and social development, facilitating the design exchanges and cooperation between countries and regions. During the Conference, a series of major innovation projects has been reached, including the signing of international design industry cooperation projects, the introduction of national high-end talents project, the establishment of the China Unified Innovation University of Industrial Design and the first world design industry organization - the Global Design Industry Organization. ith the aim of jointly creating an innovative design ecosystem, these projects could develop to be the think tank and kinetic energy platform that takes design as empowerment and drives the development of innovative industries in a chain.
Inspiration
The World Industrial Design Conference is a global industrial design event. The letter “I” in the logo of WIDC extends the auxiliary figure - light cone, which represents the key elements of design industry.The light cone also represents the letter “I”, which conveys various connotations of industrial design, including "industrial", "integration", "international", and "innovation". The light cones of different colors gush out and jump up to express the bright future of the vigorous development
Project Duration
The project started in April 2019 in and finished in August 2019 in Yantai, and was exhibited in October 2019.
Operation Flow
The design team has accurately interpreted the concept of the Conference, endowed it with rich connotations, and aroused infinite imagination of the audience. Combined with the management of design standards and the presentation form from 2D to 3D animation, it is a visual feast with a strong visual impact.
Team Members
Chief desinger:Xin Tong
Designer director:Xin Li
Creative director:Yuanchuan Chen, Shu Chen
designer:Lu Qiao, Zilin Liu, Xiaoming Liu
Image Credits
photographer Xin Li, WIDC,2019
video Bailin Lu, WIDC,2019

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