Vitartissimi Natural Fragrance Fungsi Utama: Pembungkusan Lilin by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Fungsi Utama: Pembungkusan Lilin by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2020

Vitartissimi Natural Fragrance Fungsi Utama: Pembungkusan Lilin

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #104584

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitartissimi Natural Fragrance Fungsi Utama: Pembungkusan Lilin

Teks Buku: Vitartissimi Natural Fragrance adalah pembungkusan yang dicipta untuk satu siri lilin minyak pati semula jadi. Reka bentuknya menggabungkan kotak putih dan jalur pinggang (belly band). Kotak ini tidak mempunyai sebarang cetakan, hanya logo dan slogan yang ditimbulkan (embossed), manakala semua maklumat produk diletakkan pada jalur pinggang tersebut. Permukaan putih polos ini membolehkan kotak digunakan semula untuk penyimpanan di rumah, sekali gus mengurangkan pembaziran. Kertas yang digunakan telah disahkan (certified) dan disiapkan dengan proses cap panas (hot stamping). Bentuk kubusnya berukuran 82 kali 82 kali 100 milimeter, yang menjimatkan ruang semasa pengangkutan.

The Recognition

About the A' Design Award Besi

Vitartissimi Natural Fragrance Fungsi Utama: Pembungkusan Lilin ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Vitartissimi Natural Fragrance Fungsi Utama: Pembungkusan Lilin diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Vitartissimi Natural Fragrance Fungsi Utama: Pembungkusan Lilin dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019