Gangsa Pembungkusan · 2020

Enkindle Kotak Coklat

by Ion Avram

A' Design Award Gangsa 2020 in Pembungkusan
CLIENT: Ion Avram
Estimated Number of Design Views: 15,383
Verification code 609B144F53 · Verify this award

Visit Site View at A' Design Award Press Release

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About Enkindle Kotak Coklat

Enkindle ialah kotak coklat yang direka untuk mini tablet coklat gelap dalam dua perisa, cili dan lemon dengan lada. Reka bentuk ini menggabungkan dua kotak, yang berfungsi sebagai kulit kad timbul (pop-up). Apabila dibuka, kad tersebut mendedahkan sebuah kisah bergambar dalam bentuk potongan tiga dimensi. Potongan pada bahagian dalam menunjukkan mini tablet tersebut, berbentuk gunung berapi bagi perisa cili dan berbentuk jongkong emas bagi perisa lemon dan lada. Rujukan ini mengimbau zaman silam, ketika rempah bernilai setanding emas. Kotak ini diperbuat daripada kadbod dan boleh disimpan selepas coklat dimakan.

About the A' Design Award Gangsa

Enkindle Kotak Coklat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Enkindle Kotak Coklat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Enkindle Kotak Coklat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Press Kit

Unique Properties: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Dimensions & Packaging: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Tags: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Production Technology: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Design Challenge: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Research: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Inspiration: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Project Duration: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Operation Flow: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Image Credits: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019