Statice Reka Bentuk Identiti Visual Jenama Statice by Jia Cheng

Statice Reka Bentuk Identiti Visual Jenama Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2021

Statice Reka Bentuk Identiti Visual Jenama Statice

by Jia Cheng

Client: Statice GmbH

A' Design Award Gangsa Winner in Grafik Category

9,117

Verified Award Winner

Verify Award Status for #105916

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Statice Reka Bentuk Identiti Visual Jenama Statice

Statice ialah syarikat yang berpangkalan di Berlin yang menawarkan penyelesaian anonimasi data untuk pembangunan teknologi yang mematuhi privasi. Dalam projek ini, reka bentuk dinamik dan warna terang menyampaikan sistem identiti visual yang mengagumkan. Penukaran dua D (data asal kepada data sintetik) membentuk nama jenama S, yang membawa kepada ciri visual yang berguna dan unik. Warna yang menarik perhatian bukan sahaja daripada statice(Lavender Laut) juga warna secara langsung mencerminkan identiti jenama dan membina kepercayaan, menyerlahkan lagi imej jenama.

The Recognition

About the A' Design Award Gangsa

Statice Reka Bentuk Identiti Visual Jenama Statice ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Statice Reka Bentuk Identiti Visual Jenama Statice diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Statice Reka Bentuk Identiti Visual Jenama Statice memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.