Birds and Coffee Pembungkusan by Kristina Pacesaite

Birds and Coffee Pembungkusan by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2021

Birds and Coffee Pembungkusan

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Pembungkusan

Setiap produk memerlukan pembungkusan yang betul. Dengan membangunkan pembungkusan ini, pereka bentuk membantu syarikat pemanggang kopi yang berjaya menjangkau orang baharu yang menghargai kopi berkualiti premium dan mengambil berat tentang asal usulnya. Dengan memberikan rupa baharu pembungkusan, pereka bentuk cuba meningkatkan nilai kopi buatan tangan yang datang dari hampir setiap benua. Keputusan untuk menggunakan ilustrasi burung setiap negara adalah berdasarkan sifat elegan mereka dan juga rasa buatan tangan yang mereka berikan kepada produk akhir. Kertas kraf dan warna coklat gelap dalam ilustrasi juga mempunyai tujuan yang sama.

The Recognition

About the A' Design Award Perak

Birds and Coffee Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Birds and Coffee Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Birds and Coffee Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite