Xi Lin Men Fungsi Utama: Pembungkusan Minuman Beralkohol by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2021
Xi Lin Men Fungsi Utama: Pembungkusan Minuman Beralkohol
Client: Xi Lin Men
A' Design Award Gangsa Winner in Pembungkusan Category
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- Verified Award Winner
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The Design
About Xi Lin Men Fungsi Utama: Pembungkusan Minuman Beralkohol
Teks Buku: Xi Lin Men adalah reka bentuk pembungkusan untuk minuman keras Cina, dan namanya bermaksud menghampiri kebahagiaan. Botol ini lutsinar, jadi cecair jernih di dalamnya dapat dilihat dengan jelas. Dilihat dari sudut kira-kira 45 darjah, satu relief dua ekor ikan yang diletakkan bertentangan kepala dan ekor muncul pada bahagian tapak, mengingatkan simbol Yin dan Yang. Teknik pengedapan kaca (frosting) memberikan kedalaman pada relief ikan tersebut, dan titik merah pada dahi ikan diaplikasikan melalui teknik pencetakan pemindahan haba (thermal transfer printing). Penutup botol direka menyerupai buluh, simbol pertumbuhan yang stabil. Bahagian atas yang sempit dan tapak yang lebar memudahkan proses menuang.
The Recognition
About the A' Design Award Gangsa
Xi Lin Men Fungsi Utama: Pembungkusan Minuman Beralkohol ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Xi Lin Men Fungsi Utama: Pembungkusan Minuman Beralkohol diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Xi Lin Men Fungsi Utama: Pembungkusan Minuman Beralkohol memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead. - Dimensions & Packaging
- Width 150mm x Depth 150mm x Height 290mm.
- Tags
- Alcohol, Package, Chinese, Chinese spirit, China, Beverage
- Production Technology
- We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
- Design Challenge
- From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
- Research
- The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
- Inspiration
- The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese. - Team Members
- Designer: Xu Yao
Art Director: Li Wei
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