The Mask That Ate The Virus Pelitup Muka Penghapus Virus by Birger Linke

The Mask That Ate The Virus Pelitup Muka Penghapus Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2021

The Mask That Ate The Virus Pelitup Muka Penghapus Virus

by Birger Linke

Client: Birger Linke Design

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #107497

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Colors

The Design

About The Mask That Ate The Virus Pelitup Muka Penghapus Virus

Syarikat bioteknologi Switzerland, Livinguard, telah membangunkan tekstil untuk pelitup muka boleh guna semula yang menyahaktif dan menghapuskan bakteria, kulat serta virus (termasuk Covid-19) sebaik sahaja bersentuhan. Idea ini dihidupkan menerusi reka bentuk pembungkusannya: Pelitup muka ini hadir dalam pakej yang steril. Jalur plastik yang dipasang padanya menghidupkan – apabila ditolak ke atas dan ke bawah – gambaran grafik sebuah virus yang sedang "dimakan" dalam proses tersebut, menambahkan sedikit unsur jenaka yang amat diperlukan pada hari-hari yang mencemaskan. Bagi mengelakkan pelitup muka tertukar dalam kalangan ahli keluarga, dan seterusnya mengelakkan pencemaran silang, klip pelaras yang berlainan warna disediakan dalam sarung berasingan untuk memperibadikan setiap pelitup muka.

The Recognition

About the A' Design Award Perak

The Mask That Ate The Virus Pelitup Muka Penghapus Virus ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. The Mask That Ate The Virus Pelitup Muka Penghapus Virus diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Mask That Ate The Virus Pelitup Muka Penghapus Virus ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography