Town Longquan Tower Liquor Pembungkusan by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Edisi Terhad dan Tersuai Competition Category.
GangsaEdisi Terhad· 2021
Town Longquan Tower Liquor Pembungkusan
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award Gangsa Winner in Edisi Terhad Category
- 24,883
- Verified Award Winner
- Verify Award Status for #107515
The Design
About Town Longquan Tower Liquor Pembungkusan
Reka bentuk menggunakan konsep menara untuk menjalankan kreatif, terdapat wain berbentuk botol yang unik ditumpangkan ke dalam menara, di China terdapat "tiada tiga tanpa pesta" di mana makna lebih daripada tiga, dua kawan, minum wain tidak cantik. Seseorang yang duduk dalam meditasi di atas penutup botol bermakna wain bukan sahaja untuk menghilangkan kesedihan, tetapi juga untuk introspeksi melalui rasa wain.
The Recognition
About the A' Design Award Gangsa
Town Longquan Tower Liquor Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Town Longquan Tower Liquor Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Town Longquan Tower Liquor Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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