SciFest Los Angeles Sistem Identiti Festival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2021
SciFest Los Angeles Sistem Identiti Festival
Client: Art Center College of Design
A' Design Award Besi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Sistem Identiti Festival
SciFest Los Angeles adalah sistem identiti festival yang dicipta untuk sebuah festival filem hipotetikal lapan hari yang menumpukan kepada filem-filem fiksyen sains. Program ini mengumpulkan filem-filem fiksyen sains klasik dari tahun 1970 hingga 2017, merangkumi sub-genre seperti aksi, animasi dan misteri. Fon taip berdimensi, yang diinspirasikan oleh babak-babak empat dimensi, berfungsi sebagai bahasa visual utama merentasi semua aplikasi. Poster-poster berfungsi dengan realiti terimbuh, membolehkan penonton meneroka kedalamannya. Antara muka aplikasi dan laman web menggunakan grafik tiga dimensi yang kinetik.
The Recognition
About the A' Design Award Besi
SciFest Los Angeles Sistem Identiti Festival ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. SciFest Los Angeles Sistem Identiti Festival diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. SciFest Los Angeles Sistem Identiti Festival dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
