RV wine Pembungkusan Wain by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2021

RV wine Pembungkusan Wain

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award Gangsa Winner in Pembungkusan Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Pembungkusan Wain

RV ialah reka bentuk pembungkusan untuk wain Perancis yang ditawarkan sebagai edisi terhad premium reserve. Kelompok ini terhad kepada 6,000 botol wain merah, setiap satu mengandungi 750 ml dengan kandungan alkohol 13.5 peratus mengikut isipadu. Bahasa visualnya merujuk kepada gaya fesyen kontemporari dan canggih Paris, Perancis, serta menzahirkan cara hidup yang eksklusif dan ringkas. Label ini dihasilkan dengan teknik spot UV, tera panas dan cetakan skrin pada PVC yang boleh dikitar semula. Matlamatnya adalah untuk menjadikan jenama ini mudah dikenali dan diingati hanya melalui pembungkusannya sahaja.

The Recognition

About the A' Design Award Gangsa

RV wine Pembungkusan Wain ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. RV wine Pembungkusan Wain diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. RV wine Pembungkusan Wain memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun