Fairy Fox Penjagaan Kulit by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2021
Fairy Fox Penjagaan Kulit
by Antonia Skaraki - A.S. Advertising
Client: Fairy Fox
A' Design Award Perak Winner in Pembungkusan Category
- 29,006
- Verified Award Winner
- Verify Award Status for #107898
The Design
About Fairy Fox Penjagaan Kulit
Selamat datang ke dalam perjalanan penuh petualangan menuju kepada rasa semula jadi. Rasai misteri yang menyelubungi produk penjagaan kulit ini. Reka bentuk ini menghormati ikatan antara Ibu Alam dan anak-anaknya, manakala bahan berkualiti tinggi memberikan rasa sentuhan dan tanggapan yang berkekalan. Pemetaan persaingan dan analisis trend membawa kepada penemuan ruang peluang yang sejajar dengan visi dan strategi klien, menghasilkan pembungkusan yang moden, minimal dan mesra.
The Recognition
About the A' Design Award Perak
Fairy Fox Penjagaan Kulit ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Fairy Fox Penjagaan Kulit diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fairy Fox Penjagaan Kulit ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Dimensions & Packaging
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Tags
- baby, care, child, cream, fairy, fox, product, health, skincare
- Production Technology
- Environmentally friendly. Plastic containers with PVC labels.
- Design Challenge
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Research
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Inspiration
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Project Duration
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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