Hang Seng Bank Ruang Dalaman Cawangan Bank by Marco Choi and Yan Yik Lun

Hang Seng Bank Ruang Dalaman Cawangan Bank by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2021

Hang Seng Bank Ruang Dalaman Cawangan Bank

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award Gangsa Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #108096

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hang Seng Bank Ruang Dalaman Cawangan Bank

Hang Seng Bank merupakan reka bentuk dalaman cawangan bank generasi baharu yang terletak di Hong Kong. Cawangan ini meliputi keluasan 152 meter persegi dan mempunyai susun atur yang terbuka serta mesra pengunjung, dengan pencahayaan yang selesa dan elemen kayu yang hangat. Ciri-ciri perkhidmatan digital digabungkan dengan ruang dalaman, termasuk sistem tiket elektronik, bar perkhidmatan digital dan kaunter layan diri. Pelanggan boleh mendapatkan tiket elektronik untuk perkhidmatan kaunter melalui aplikasi perbankan mudah alih sebelum ketibaan mereka. Reka bentuk ini bertujuan untuk mengurangkan masa menunggu di cawangan serta menjadikan urusan perbankan lebih cekap dan interaktif.

The Recognition

About the A' Design Award Gangsa

Hang Seng Bank Ruang Dalaman Cawangan Bank ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hang Seng Bank Ruang Dalaman Cawangan Bank diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hang Seng Bank Ruang Dalaman Cawangan Bank memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab