Tongrentang Zhima Health Reka Bentuk Dalaman Runcit oleh Yong Wong

Reka bentuk Tongrentang Zhima Health Reka Bentuk Dalaman Runcit oleh Yong Wong ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

EmasDalaman· 2021

Tongrentang Zhima Health Reka Bentuk Dalaman Runcit

oleh Yong Wong

Klien: Beijing Tongrentang Health

Pemenang A' Design Award Emas dalam Kategori Dalaman

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #108738

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Warna

Reka Bentuk

Mengenai Tongrentang Zhima Health Reka Bentuk Dalaman Runcit

Tongrentang Zhima Health ialah sebuah kedai pengalaman yang terletak di Beijing. Kedai ini meliputi 5000 meter persegi merangkumi tiga tingkat. Makanan tambahan, makanan berkhasiat dan produk penjagaan kesihatan yang merangkumi teknologi kesihatan ditawarkan di satu tempat. Kawasan besar bahan yang kontras, seperti kayu padu dan loyang, digunakan pada ruang dalaman. Dari tingkat bawah ke atas, empat tema dipersembahkan, iaitu pertanyaan, makanan, pemulihan dan penyembuhan. Kedai ini juga berfungsi sebagai ruang sosial yang selesa untuk pelanggan.

Pengiktirafan

Mengenai A' Design Award Emas

Tongrentang Zhima Health Reka Bentuk Dalaman Runcit ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Tongrentang Zhima Health Reka Bentuk Dalaman Runcit diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Tongrentang Zhima Health Reka Bentuk Dalaman Runcit mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensi & Pembungkusan: 5000 square meters, 3 floors
Tag: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Teknologi Pengeluaran: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Cabaran Reka Bentuk: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Penyelidikan: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspirasi: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Tempoh Projek: This project started in May 2019 and finished in December 2019 in Beijing.
Aliran Operasi: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Ahli Pasukan: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Kredit Imej: Beijing Wuxiang Space Architecture Design