600th Anniversary Temple of Heaven Pembungkusan Minuman Keras by Jiuzhou Li

600th Anniversary Temple of Heaven Pembungkusan Minuman Keras by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2021

600th Anniversary Temple of Heaven Pembungkusan Minuman Keras

by Jiuzhou Li

Client: Beijing Temple of Heaven Store

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #108746

View at A' Design Award Press Release Award Badge

Colors

The Design

About 600th Anniversary Temple of Heaven Pembungkusan Minuman Keras

Kuil Syurga di Beijing, China mempunyai sejarah selama 600 tahun. Untuk 600 tahun yang tidak dapat dilupakan ini, sekumpulan roh putih peringatan telah direka. Mod ungkapan adalah moden dan mengandungi tradisi. Konsep Cina kuno tentang "langit bulat dan bumi persegi" tercermin dengan baik dalam reka bentuk ini. Semua orang mempunyai harapan yang baik, seperti pergi ke kuil syurga untuk menyembah tuhan, berharap Setiap sudut dunia, Kestabilan dan Kekayaan, Tahun demi tahun, Kedamaian selamanya.

The Recognition

About the A' Design Award Besi

600th Anniversary Temple of Heaven Pembungkusan Minuman Keras ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. 600th Anniversary Temple of Heaven Pembungkusan Minuman Keras diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. 600th Anniversary Temple of Heaven Pembungkusan Minuman Keras dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
Dimensions & Packaging: Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm
Tags: product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
Production Technology: Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
Design Challenge: The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
Research: The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Inspiration: 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
Project Duration: The project started in April 2019 in Beijing and finished in January 2020 in Beijing
Operation Flow: The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.