Haci Bekir Halva Pembungkusan by Polin Kuyumciyan

Haci Bekir Halva Pembungkusan by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2021

Haci Bekir Halva Pembungkusan

by Polin Kuyumciyan

Client: Haci Bekir

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #109346

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Colors

The Design

About Haci Bekir Halva Pembungkusan

Haci Bekir adalah salah satu jenama tertua di dunia dan mempunyai warisan yang sangat besar. Walaupun nama jenama secara automatik dikaitkan dengan kualiti dan kepuasan produk, adalah sukar untuk jenama lama seperti itu menarik minat generasi baharu. Dengan peningkatan populariti halva dalam trend makanan Turki, jenama itu ingin mendapat manfaat daripadanya dan mengemas kini pembungkusan halvanya. Corak dan warna yang ringkas tetapi menarik perhatian reka bentuk baharu membolehkan Haci Bekir meluaskan jangkauan dan pengiktirafan jenama mereka. Corak reka bentuk dan warna kedua-duanya diilhamkan oleh tiga bahan dan tekstur halva.

The Recognition

About the A' Design Award Besi

Haci Bekir Halva Pembungkusan ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Haci Bekir Halva Pembungkusan diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Haci Bekir Halva Pembungkusan dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.