La Pause Parisienne Identiti Visual by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
BesiGrafik· 2021
La Pause Parisienne Identiti Visual
Client: Made for you
A' Design Award Besi Winner in Grafik Category
Verified Award Winner
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About La Pause Parisienne Identiti Visual
La Pause Parisienne ialah identiti visual yang dicipta untuk sebuah ruang acara terapung di Paris. Huruf-huruf pada nama tersebut dibentuk menyerupai daun pokok, dan tipografi serif dengan bentuk daun melengkung memberikan watak yang anggun dan lembut. Huruf U dibaca sebagai simbol jeda dan sebagai ruang kosong dalam perkataan tersebut, dibingkai oleh mahkota daun. Imej hijau-hijauan dan tumbuhan mengelilingi logo untuk memperkukuh kehadiran unsur alam semula jadi. Identiti ini sepadan dengan hiasan bunga di lokasi seluas 460 meter persegi yang telah diubah suai, yang menjadi tuan rumah kepada pelbagai mesyuarat dan acara pada siang dan malam hari.
The Recognition
About the A' Design Award Besi
La Pause Parisienne Identiti Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. La Pause Parisienne Identiti Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. La Pause Parisienne Identiti Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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