Dreamquark Risalah Komersial by Fanny De Bray

Dreamquark Risalah Komersial by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2021

Dreamquark Risalah Komersial

by Fanny De Bray

Client: Made For You

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #109858

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Colors

The Design

About Dreamquark Risalah Komersial

Dreamquark ialah risalah komersial bergambar yang dicipta untuk sebuah syarikat teknologi. Risalah ini berukuran 210 kali 297 milimeter dan menerangkan nilai tambah syarikat dengan cara yang jelas. Gaya grafiknya diilhamkan daripada logo sedia ada dan bersifat playful tanpa terlalu minimalis. Ilustrasi dan tangkapan skrin menunjukkan kemudahan penggunaan Brain, sebuah penyelesaian kecerdasan buatan. Risalah ini turut mempersembahkan kepakaran teknikal pasukan syarikat. Matlamatnya adalah untuk memberikan pemahaman yang lebih baik tentang aktiviti syarikat.

The Recognition

About the A' Design Award Gangsa

Dreamquark Risalah Komersial ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Dreamquark Risalah Komersial diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Dreamquark Risalah Komersial memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
Dimensions & Packaging: Brochure: 210 mm x 297 mm
Tags: fun, illustration, graphic design, startup, brochure
Production Technology: Brochure
Design Challenge: Give a better understanding of company activities.
Research: Several research have been conducted to create this design:

- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction)
Inspiration: The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
Project Duration: The project started in March 2020 in Torino and finished in June 2020.
Operation Flow: As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme
Image Credits: Illustrator: Anna Cesa