Snow Time Wain by Evan Chen and Ziming Guo

Snow Time Wain by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2021

Snow Time Wain

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award Perak Winner in Pembungkusan Category

23,375
Verified Award Winner
Verify Award Status for #109885

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time Wain

Gu Yue Long Shan adalah kumpulan wain kuning tradisional terbesar di China, yang ditubuhkan pada tahun 1664. Produk baharu yang mereka cipta untuk Gu Yue Long Shan menyampaikan idea menikmati masa yang perlahan. Reka bentuk grafik adalah berdasarkan konsep air, salji, beras pulut dan masa, yang merupakan elemen penting dalam wain kuning, dan menggambarkan gunung serta air tempatan untuk membentuk gambaran yang lengkap.

The Recognition

About the A' Design Award Perak

Snow Time Wain ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Snow Time Wain diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Snow Time Wain ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang