Landscape Kotak Hadiah by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2021

Landscape Kotak Hadiah

by JiaXin Qiu

Client: Artaste

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Kotak Hadiah

Landscape ialah kotak hadiah yang direka untuk kuih bulan tradisional Cina. Pakej ini menampilkan pemandangan ombak, gunung dan bulan, dengan seekor arnab daripada mitologi Cina yang berlari di lautan. Gunung-ganang menggunakan warna tradisional Cina, Danxia. Pemandangan tiga dimensi ini dibina daripada kepingan kertas rata, dan setiap kepingan diletakkan pada jarak yang sama dari hadapan ke belakang. Kertas dicetak dan kemudian diukir secara terperinci menggunakan laser. Laci pada bahagian dasar memegang kuih bulan, manakala laci-laci lain di dalam pemandangan pula memegang pisau dan garpu. Penggunaan kertas mengekalkan kos pengeluaran pada tahap yang rendah.

The Recognition

About the A' Design Award Perak

Landscape Kotak Hadiah ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Landscape Kotak Hadiah diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Landscape Kotak Hadiah ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.