Classic Blue Sealed Baijiu Fungsi Utama: Pembungkusan Minuman Beralkohol by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.
BesiPembungkusan· 2021
Classic Blue Sealed Baijiu Fungsi Utama: Pembungkusan Minuman Beralkohol
by Xueqian Zhang and Jingzhang Xiao
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award Besi Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #110713The Design
About Classic Blue Sealed Baijiu Fungsi Utama: Pembungkusan Minuman Beralkohol
Teks Buku: Classic Blue Sealed Baijiu adalah reka bentuk pembungkusan untuk minuman keras tradisional Cina. Botol ini diperbuat daripada seramik putih gading dan mempunyai badan segi empat yang mengingatkan kepada bentuk sebuah paviliun. Garisan berombak di bahagian sisi melambangkan simpulan tali dan tangkai gandum, salah satu bahan mentah yang digunakan untuk Baijiu. Ilustrasi bergaya lukisan dakwat mempersembahkan tiga tema yang berkaitan dengan bandar Suqian. Kotak luar diperbuat daripada kertas dengan kraf kulit. Reka bentuk ini merujuk kepada adat lama menyimpan Baijiu dalam balang tembikar untuk proses penuaan.
The Recognition
About the A' Design Award Besi
Classic Blue Sealed Baijiu Fungsi Utama: Pembungkusan Minuman Beralkohol ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Classic Blue Sealed Baijiu Fungsi Utama: Pembungkusan Minuman Beralkohol diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Classic Blue Sealed Baijiu Fungsi Utama: Pembungkusan Minuman Beralkohol dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
- Dimensions & Packaging
- 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
- Design Challenge
- In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
- Research
- A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
- Inspiration
- The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
- Project Duration
- The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
- Operation Flow
- The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
- Patents
- Patented in March 2020
- Team Members
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou - Image Credits
- Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.
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