Who's That Eating Buku Bergambar Pop Up by Keitaro Sugihara

Who's That Eating Buku Bergambar Pop Up by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

EmasGrafik· 2021

Who's That Eating Buku Bergambar Pop Up

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award Emas Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #111800

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Colors

The Design

About Who's That Eating Buku Bergambar Pop Up

Buku pop up interaktif ini mengikuti tujuh haiwan yang menikmati snek kegemaran mereka, setiap satunya dengan lipatan pop up 3D yang mempamerkan gaya makan tersendiri. Setiap pop up direka bentuk dengan potongan satu halaman, dan halaman sokongan kedua yang mendedahkan bahagian dalam setiap mulut dan menambah keutuhan struktur. Reka bentuk ringkas ini, digabungkan dengan ilustrasi kolaj kertas, menghidupkan setiap haiwan. Teks ini merangkumi bunyi-bunyi makan melalui onomatopoeia Jepun, menggalakkan pembaca untuk membuka dan menutup halaman semasa haiwan-haiwan itu mengunyah.

The Recognition

About the A' Design Award Emas

Who's That Eating Buku Bergambar Pop Up ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Who's That Eating Buku Bergambar Pop Up diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Who's That Eating Buku Bergambar Pop Up mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.