Zhanggong Times Pembungkusan Arak by Wen Liu

Zhanggong Times Pembungkusan Arak by Wen Liu is a highly esteemed winner of the very prestigious 2021 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2021

Zhanggong Times Pembungkusan Arak

by Wen Liu

Client: Jiangxi Zhanggong Liquor Co., Ltd

A' Design Award Besi Winner in Pembungkusan Category

16,802

Verified Award Winner

Verify Award Status for #112289

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhanggong Times Pembungkusan Arak

Zhanggong Times ialah reka bentuk pembungkusan untuk Baijiu yang dihasilkan di wilayah Jiangxi, China. Botol ini diperbuat daripada seramik dengan pembakaran hiasan. Bahagian hadapan kotak menggunakan kertas bergofer, dan logo utama diletakkan pada plat logam. Reka bentuk ini mendapat inspirasi daripada Ganzhou, yang terkenal sebagai tempat lahirnya budaya merah. Warna merah digunakan sebagai warna simbolik dan digabungkan dengan grafik sokongan. Ilustrasi yang tenang menggambarkan unsur geografi dan sejarah wilayah tersebut, termasuk Sungai Gan. Pembungkusan ini berukuran 160 kali 120 kali 330 milimeter.

The Recognition

About the A' Design Award Besi

Zhanggong Times Pembungkusan Arak ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Zhanggong Times Pembungkusan Arak diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Zhanggong Times Pembungkusan Arak dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimensions & Packaging: 160mm*120mm*330mm
Tags: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Production Technology: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Design Challenge: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Research: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiration: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Project Duration: The project started in May 2020 and finished in August 2020 in Shenzhen.
Operation Flow: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Team Members: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.