New HQ New Rules Sistem Papan Tanda by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
PerakGrafik· 2021
New HQ New Rules Sistem Papan Tanda
Client: Magyar Telekom
A' Design Award Perak Winner in Grafik Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Sistem Papan Tanda
New HQ New Rules ialah sistem papan tanda yang dicipta untuk ibu pejabat baharu Magyar Telekom. Papan tanda ini memaparkan satu set peraturan tentang tingkah laku di pejabat. Reka bentuknya bersih namun ceria, jadi peraturan tersebut terasa mesra dan bukannya memerintah. Ilustrasi memaparkan situasi harian di pejabat dengan unsur jenaka dan sentuhan kemanusiaan. Gaya analog memberikan kontras dengan saiz dan sifat moden bangunan tersebut. Tujuannya adalah untuk mencetuskan reaksi emosi yang segera serta menggalakkan orang ramai mematuhi peraturan dengan senyuman.
The Recognition
About the A' Design Award Perak
New HQ New Rules Sistem Papan Tanda ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. New HQ New Rules Sistem Papan Tanda diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. New HQ New Rules Sistem Papan Tanda ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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