Akbank ATM Primary Function: Antara Muka Mesin Juruwang Automatik by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Antara Muka, Interaksi dan Pengalaman Pengguna Competition Category.
PerakAntara Muka· 2021
Akbank ATM Primary Function: Antara Muka Mesin Juruwang Automatik
by Akbank T.A.S
Client: Akbank
A' Design Award Perak Winner in Antara Muka Category
Verified Award Winner
Verify Award Status for #114208The Design
About Akbank ATM Primary Function: Antara Muka Mesin Juruwang Automatik
Book Text: Akbank ATM ialah antara muka berasaskan web yang direka untuk mesin juruwang automatik. Antara muka ini dipaparkan pada skrin bersaiz 1024 kali 768 piksel dan menyokong beberapa bahasa, termasuk Inggeris, Jerman, Rusia dan Perancis. Papan pemuka yang diperibadikan mempersembahkan kandungan berdasarkan corak tingkah laku pengguna dan model keputusan kewangan. Susun atur yang ringkas dan maklumat yang jelas membantu pengguna mengikuti setiap langkah. Pendekatan seperti mudah alih menggunakan interaksi yang biasa, dan purata transaksi mengambil masa kira-kira sepuluh saat lebih pantas daripada sebelumnya.
The Recognition
About the A' Design Award Perak
Akbank ATM Primary Function: Antara Muka Mesin Juruwang Automatik ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Akbank ATM Primary Function: Antara Muka Mesin Juruwang Automatik diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Akbank ATM Primary Function: Antara Muka Mesin Juruwang Automatik ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Dimensions & Packaging
- 1024px X 768px screens within an Automated-Teller-Machine device
- Tags
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Production Technology
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Design Challenge
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Research
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Inspiration
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Project Duration
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Operation Flow
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Patents
- Copyrights belong to Akbank T.A.Ş, 2020.
- Team Members
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Image Credits
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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