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Times Pavilion Fungsi Utama: Pavilion Pameran by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Fungsi Utama: Pavilion Pameran by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.


PerakDalaman· 2021

Times Pavilion Fungsi Utama: Pavilion Pameran

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award Perak Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #114447

Colors

The Design

About Times Pavilion Fungsi Utama: Pavilion Pameran

Times Pavilion ialah ruang pameran yang dicipta untuk sebuah perusahaan hartanah China. Pavilion ini beralih daripada susun atur dalaman yang statik. Sebuah dinding boleh alih, yang terbentuk daripada skrin paparan LED yang besar, boleh dilipat dan diletakkan semula di sepanjang landasan. Gandingan landasan, jentera dan program menggerakkan dinding ke depan dan ke belakang untuk mengubah ruang. Skrin-skrin ini mempersembahkan sejarah perkembangan syarikat dan boleh dikemas kini secara masa nyata, yang mengurangkan pembaziran bahan bagi paparan bercetak. Susun atur ini mengikut pergerakan manusia untuk membentuk laluan panoramik yang berterusan.

The Recognition

About the A' Design Award Perak

Times Pavilion Fungsi Utama: Pavilion Pameran ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Times Pavilion Fungsi Utama: Pavilion Pameran diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Times Pavilion Fungsi Utama: Pavilion Pameran ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging
In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags
People, Brand, Exhibition, Space, Culture
Production Technology
The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge
The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research
Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration
Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration
The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow
Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members
Teng Gu, Rui Hua Chen
Image Credits
Teng Gu

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