RYC Brand Identity Identiti Jenama by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2021

RYC Brand Identity Identiti Jenama

by Fengnan Lin

Client: Ryc

A' Design Award Gangsa Winner in Grafik Category

9,480

Verified Award Winner

Verify Award Status for #114458

Temui Sekarang Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Identiti Jenama

Identiti Jenama RYC adalah identiti visual korporat yang dicipta untuk sebuah syarikat e-dagang yang berpangkalan di Guangzhou, China. Logo ini dibentuk daripada tiga tanda baca: tanda seru untuk kepakaran, tanda koma untuk ketekunan, dan tanda noktah untuk kesempurnaan serta permulaan baharu. Huruf R dan bentuk troli beli-belah digabungkan dengan tanda-tanda baca tersebut untuk mencerminkan industri ini. Tanda baca digunakan sebagai bahasa sejagat yang dikongsi merentasi negara. Identiti ini diaplikasikan pada kad perniagaan, lencana, buku nota, bungkusan hadiah dan beg kanvas, dengan menggunakan kerajang perak dan teknik cetakan skrin.

The Recognition

About the A' Design Award Gangsa

RYC Brand Identity Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. RYC Brand Identity Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. RYC Brand Identity Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.